Inquiries without sqm cost 30% of your quoting time. The structured inquiry form that brings real jobs - including recurring vs one-off, emergency escalation and WhatsApp auto-reply.
An inquiry comes in. WhatsApp, Wednesday 11:12. "Hi, what would a clean cost at my place?" No square metres. No rooms. No slot. No hint whether it is an office, a medical practice, or a private flat.
You ask back. She replies in the afternoon. You ask again. She replies in the evening. Thursday morning you send a tentative quote. She does not reply.
That is not the exception. That is the default for cleaning firms working with unstructured inquiries. In an audit across 9 facility-cleaning businesses we measured: 31% of first inquiries never become jobs. The most common reason is not price — it is the time to a usable quote.
Six fields cover 95% of cases:
Six fields = binding quote in under 5 minutes.
Three rules.
One. Conditional logic. "Builders' clean" surfaces different fields than "weekly office cleaning". The second has no emergency escalation, the first does.
Two. Weekend escalation. Site managers report builders' clean Sunday 22:00 for Monday morning. If smart reception does not catch it, the job is gone. Why 70% of builders' clean jobs come in on the weekend, here.
Three. Acknowledgement in under 30 minutes. Even if just a holding reply: "Quote follows today by 18:00." Psychology decides — the requester waits instead of ringing the next firm. Why first-response time decides conversion, here.
A Leeds cleaning firm, 24 staff, introduced the form in February. Three months later: first inquiries 47 → 89 per month, conversion 69% → 84%, time per quote 47 min → 9 min.
Look at your last 10 inquiries. How many messages until you could send a quote? If above 3, the inquiry form is your biggest conversion reserve. How the trade handles this in aggregate, here.
14 days free. No upfront. No contract. If it doesn’t work - we’re done. If it does - we talk about the next step.
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