Notes from the workshop, the studio, the firm.
Straight talk for premium brands: what a real site costs, why WordPress eats time, how Google and AI find your business. No fluff.
ChatGPT, Claude, Perplexity, Gemini: who cites whom?
Four AIs, four strengths: ChatGPT conversational, Claude factual, Perplexity always-cites, Gemini Google-integrated. What counts for each.
Original data: the hidden AI advantage
AIs skip marketing fluff. They cite sentences that exist nowhere else. How to turn 3 numbers from your business into AI mentions.
Schema.org for local businesses: what actually counts
A cleaning firm added schema.org - after 3 months cited in 8 of 15 AI queries, previously 0. The 5 types that actually move the needle.
Google AI Overviews - what remains of local SEO
AI Overviews appear in 38% of all local searches, over 60% for emergencies. What gets cited - and what your website must have.
Why AI overlooks local businesses: 4 reasons
In an audit of 200+ local businesses, 71% were not mentioned in ChatGPT answers. Four reasons and three simple levers that change it.
llms.txt explained: the new file for AI search
Since late 2024 a small text file tells ChatGPT, Claude and Perplexity where your important content lives. 90% of local sites do not have it.
Google Business Profile 2026: why it matters more than ever
AIs use your Google profile as their fact check. In 84% of ChatGPT answers about local providers, Google data is cited. The 8 fields that must be complete.
What does ChatGPT know about your business? 3 tests
Ask ChatGPT yourself: what do you know about my business? For 71% of local businesses the answer is wrong or empty. Three simple tests.
Mobile website: what customers must see in 8 seconds
Eyetracking study n=180: 87% do not scroll past the first screen. 42% look for the phone number first. 4 must-haves above the fold.
How many Google reviews do you really need?
BrightLocal data on 1,230 salons: Local Pack #1 has 246 reviews, 4.72 stars. Plus a survey on the trust threshold.
Website in 24 hours? Why authority beats speed
Everyone promises speed now - so it sorts no one out. What decides the work: whether your brand looks like the first choice at first glance.
Social media for local businesses: What actually wins customers
You don’t need to dance or post daily. What actually brings enquiries for trades and salons on Instagram & co.
Facility cleaning on Google: 5 levers your competitors are not using yet
Local SEO for cleaning firms works differently from workshops. Service categories, postcode tracks, recurring schema and auto-review request after the job.
Google Ads for local businesses: When it actually pays off
Paid ads can bring enquiries or burn budget. How to tell whether Google Ads actually adds up for your business.
Builders clean on weekends: Why 70% of jobs slip through
Site managers message Sunday 10pm. You see it Monday - the job is gone. How cleaning firms tune their online presence for it.
Electricians: How to win new jobs online, predictably
Solar, EV chargers, smart home, call-outs - the demand is there. Here’s how to make sure the enquiries land with you.
Cleaning firm online: How inquiries arrive complete - area, rooms, slot
Inquiries without sqm cost 30% of your quoting time. The structured inquiry form that brings real jobs.
Plumbing & heating: How to win customers online, predictably
Emergency call-outs, boiler swaps, service contracts. How plumbing firms get found online and stop losing enquiries.
WordPress or a premium website? What matters for serious brands
Updates, plugins, security holes, 4-8 second load times. Why WordPress is the long-term trap for premium brands.
What a premium website really costs - honest 2026 pricing
From zero-cost site builders to six-figure manufactory builds. Real numbers, hidden costs and what actually pays off for serious brands.
Hair salon online: How to fill your calendar
Instagram, Google, online booking. The full plan for salons that are done with empty chairs.
Google reviews on autopilot: The practical playbook
Stars are the new currency. How a local business goes from 12 to 100+ real reviews - without being annoying.
Premium website 2026: What developers, manufactories and classic workshops need
When the website decides on six-figure jobs: must-haves, examples and a checklist for serious brands in 2026.
Auto repair shop online: The playbook for classic, premium and brand-specialist shops
Six-figure restoration jobs, expert appraisals, premium servicing. The digital playbook for workshops that want serious clients.
WhatsApp Business for local trades: Opportunity or chaos?
Setup, best practices, automation, limits. How to use WhatsApp without slipping into chaos.
5 website mistakes that cost local businesses customers
Mobile disasters, slow loading, missing CTAs. The typical killers and how to fix them.
Google Business Profile 2026: The ultimate checklist
Step by step from setup to optimisation. How to dominate your local search result.
Why local businesses don’t get found on Google
You do great work but somebody else appears on Google. Here are the real reasons and what to do about them.
We build first. Talk comes after.
You do not have to take our word for it - that is exactly why we build first. Give us your market, we build the version of your brand that becomes the obvious choice. Live in your browser, before money is ever discussed. Judge the work, not the promise.